Our story
We're a small, focused team building the management software Latin American salons deserve — without needless complexity, and without first-world prices.
Give every beauty salon in Latin America the tools only the big chains used to have: professional online booking, team management and data to make better decisions.
To be the #1 management platform for beauty salons in Latin America. A world where any hairdresser or stylist can focus on their craft and let technology handle the rest.
2024
Fede, the founder, sees first-hand how his family runs their salon's appointments over WhatsApp and paper notebooks. He decides there has to be a better way.
2025
The first MVP launches with public booking and a basic calendar. The first 10 beta salons start using it in El Salvador.
2026
Citála opens to the public with subscription plans, team management and reports. More than 200 salons across Latin America sign up in the first three months.
We're not a copy of US tools. Citála is designed from scratch for the reality of Latin American salons: WhatsApp as the main channel, last-minute appointments and multiple services per visit.
Technology shouldn't need a manual. Anyone, whatever their experience with computers, should be able to sign up and start taking appointments the same day.
We don't win unless our users win. Every feature we build has to answer one question: does this help the salon serve more clients or run itself better?
We're building the future of the beauty industry in Latin America.